11st vs Amazon
11st vs Amazon, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 11st is on 50/100 and Amazon on 81/100.
Where each one leads
11st
- agent readiness: 46/100 against 41/100
Amazon
- our overall score: 81/100 against 50/100
- domain rating: 90/100 against 76/100
- funding raised: $35B against $448M
At a glance
| Measure | 11st | Amazon |
|---|---|---|
| What it is | South Korean e-commerce marketplace with 15M+ products | Global e-commerce, cloud computing, digital streaming, and artificial intelligence company. |
| Category | E-commerce, Marketplace, Retail | E-commerce, Cloud Computing, Artificial Intelligence, Digital Streaming |
| Sells toBusiness model | B2C | B2C | B2B |
| Offering | Not published | Marketplace | services | platform | software | hardware |
| Founded | 2008 | 1994 |
| Headquarters | Seoul, South Korea | Seattle, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | 11st | Amazon |
|---|---|---|
| Employees | Not published | 776,290 |
| Headcount growthLast 12 months | Not published | +9.6% |
| Total funding | $448M | $35B |
| Latest round | Growth Equity | Post IPO Debt |
| LinkedIn followers | Not published | 36,955,690 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 11st | Amazon |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 81/100 |
| Traction | 40/100 | 60/100 |
| Team | Not published | 50/100 |
| Community | 15/100 | 20/100 |
| Search visibility | 22/100 | 69/100 |
| Quality | 68/100 | 99/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (41/100) |
| Domain ratingLink authority, 0-100 | 76/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 11st | Amazon |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| Frameworks | Not detected | Next.js |
| Analytics | Google Analytics 4, Google Tag Manager | Not detected |
What users say
| Measure | 11st | Amazon |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
11st vs Amazon: common questions
Which is better, 11st or Amazon?
On our 0-100 score Amazon rates higher (81/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do 11st and Amazon compare on the numbers?
11st leads on agent readiness (46/100 against 41/100). Amazon leads on our overall score (81/100 against 50/100), domain rating (90/100 against 76/100), funding raised ($35B against $448M).
Read the full 11st review and pricing or the Amazon review and pricing. You can also browse other 11st alternatives we track.