11metrics vs ZoomInfo
11metrics vs ZoomInfo, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: 11metrics is on 10/100 and ZoomInfo on 33/100.
Where each one leads
11metrics
Leads on none of the measures we hold for both companies.
ZoomInfo
- our overall score: 33/100 against 10/100
- domain rating: 85/100 against 1/100
At a glance
| Measure | 11metrics | ZoomInfo |
|---|---|---|
| What it is | Captures leads, scores prospects in real-time, and identifies scalable campaigns. | B2B database and intelligence platform for sales and marketing professionals. |
| Category | Sales Intelligence, Lead Generation, Marketing Automation, Customer Relationship Management | Sales Intelligence, Marketing Technology, B2B Database, Go-to-Market Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | Not published | 2007 |
| Headquarters | San Francisco, United States | Vancouver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | 11metrics | ZoomInfo |
|---|---|---|
| Employees | Not published | 4,242 |
| Total funding | Not published | $1.1B |
| Latest round | Not published | Series A |
| Valuation | Not published | $15B |
| LinkedIn followers | Not published | 279,848 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | 11metrics | ZoomInfo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 33/100 |
| Traction | Not published | 40/100 |
| Team | Not published | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 21/100 | 11/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 1/100 | 85/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | 11metrics | ZoomInfo |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | Not detected |
| Frameworks | Next.js, Bootstrap | Not detected |
11metrics vs ZoomInfo: common questions
Which is better, 11metrics or ZoomInfo?
On our 0-100 score ZoomInfo rates higher (33/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do 11metrics and ZoomInfo compare on the numbers?
ZoomInfo leads on our overall score (33/100 against 10/100), domain rating (85/100 against 1/100).
Read the full 11metrics review and pricing or the ZoomInfo review and pricing. You can also browse other 11metrics alternatives we track.