Here's the dirty secret of workflow automation: everyone knows what tasks they want to automate — they just can't be bothered to set it up. Zapier and n8n exist precisely because people have repetitive work that shouldn't require human attention. But both tools still demand the same thing from you: sit down, describe your workflow, build the trigger, map the fields, test, iterate. That's enough friction to ensure that most automations never get built at all.
Cofia thinks the question "what do you want to automate?" is the wrong question. The right approach is to watch what you actually do, learn it, and build the automation for you before you even ask. Founded by Moses Wayne (ex-Engineering Director at Duolingo, led Monetization to $1B+ ARR) and Paola Martinez (ex-Senior PM at Brilliant.org), Cofia is a YC W2026 startup that has spent its short life attacking this exact problem. The core pitch: no prompts, no workflow builders, no describing what you do. The system figures it out.
This is either a genuinely clever product insight or a privacy nightmare waiting to happen. Possibly both. Let's dig in.
What They Build
Cofia is a desktop agent that monitors your work patterns — through system events and anonymized network traffic — and uses those patterns to generate custom automation agents. When it detects you doing the same thing for the third time, it doesn't alert you. When it has detected you doing it fifty times, it surfaces a proposed automation for your review. You approve it, it runs. You ignore it, it doesn't.
The target persona is obvious: ops teams, sales teams, recruiting teams. Anyone who spends chunks of their day on the same sequence of clicks: pull a list, format it, push it to CRM, send the email, update the spreadsheet, schedule the follow-up. Cofia is designed to learn that entire chain from observation alone.
The business model is B2B SaaS, almost certainly seat-based. Pricing isn't public yet — they launched in March 2026 and are still in early customer discovery with a 2-person team. Gustaf Alstromer (one of YC's most operationally-focused partners) is their YC contact, which signals this is being positioned as a serious enterprise play rather than a consumer toy.
