Google Enhances Search with Advanced AI Features

Google is rolling out advanced Google Search AI Features, leveraging its latest Gemini models. These significant updates include Gemini 2.5 Pro, Deep Search, and a new AI-powered calling feature. Google AI Pro and AI Ultra subscribers gain early access to the most powerful tools. This strategic enhancement aims to deliver more intelligent and efficient user interactions across various query types.

Subscribers to Google AI Pro and AI Ultra now access Gemini 2.5 Pro directly within AI Mode. This model excels at advanced reasoning, complex math, and sophisticated coding queries. It provides thorough, detailed responses with links for further exploration. Moreover, Deep Search integrates into AI Mode, powered by Gemini 2.5 Pro. Deep Search conducts hundreds of background searches, reasoning across disparate information. It then crafts comprehensive, fully-cited reports in minutes, saving users hours of manual research. This tool proves invaluable for in-depth professional research, academic studies, or significant personal decisions like purchasing a new house or performing financial analysis. These cutting-edge features are currently rolling out to U.S. subscribers opted into the AI capabilities experiment in Labs.

Deep Search and AI-Powered Calling Transform Google Search AI Features

Google also introduces an agentic AI capability: automated calling to local businesses. This innovative feature allows Search to contact businesses for pricing and availability information on a user's behalf. Users can initiate this by searching for services such as "pet groomers near me" or "dry cleaning needs." Subsequently, a new "Have AI check pricing" option appears in the search results. Search then consolidates information about appointments and services from different businesses. It presents a range of options, significantly saving user time and streamlining decision-making. All U.S. Search users are receiving this capability, with higher limits for AI Pro and AI Ultra subscribers. Businesses maintain full control over this interaction through their existing Business Profile settings.

Google continues to build a more intelligent Search experience, prioritizing its AI Pro and AI Ultra subscribers. This strategy offers them first access to cutting-edge AI innovations and research. Ultimately, Google plans to extend these advanced capabilities, including core Google Search AI Features, to all users globally. This phased rollout reflects Google's commitment to evolving its core search product with generative AI, enhancing utility and efficiency for its vast user base.