"Agents are very exciting, and you can actually build them," declared Malte Ubl, CTO of Vercel, encapsulating the company's ethos in the rapidly evolving AI engineering landscape. This statement, delivered during his conversation with Swyx, Editor of Latent Space, following Vercel's Ship AI 2025 event, underscores a foundational shift from abstract hype to tangible, deployable AI applications. Vercel, a company deeply rooted in developer experience and infrastructure, is not just observing the AI revolution; it is actively shaping the tools and philosophies that empower engineers to build the next generation of intelligent systems.
Vercel's approach to AI infrastructure, as articulated by Ubl, is deeply informed by a "dogfooding" philosophy: never shipping abstractions they haven't rigorously battle-tested themselves. This commitment to practical, production-grade solutions has led to the extraction of their AI SDK from internal projects like v0 and the development of agents tackling everything from anomaly detection to lead qualification. This iterative process of building, learning, and then abstracting is a core insight into Vercel’s strategy, ensuring that their tools address real-world pain points rather than theoretical ideals.
