#Media Industry

3 articles with this tag

First-Party Data Dominates Ad Sales
Technology

First-Party Data Dominates Ad Sales

In a cookie-less future, rich first-party data is the key for media companies to win ad sales and understand their audiences.

about 1 month ago
Netflix Exits Warner Bros. Discovery Bidding
Technology

Netflix Exits Warner Bros. Discovery Bidding

Netflix has reportedly dropped its bid for Warner Bros. Discovery, paving the way for Paramount to acquire the media giant.

4 months ago
Paramount Ups Warner Bid
Technology

Paramount Ups Warner Bid

Skydance Media has sweetened its bid for Paramount Global, reportedly offering to cover a $2.8 billion termination fee should Warner Bros. Discovery break off deal talks.

4 months ago