#Customer Data Platform
8 articles with this tag
Data's Last Mile to Marketing
Bridging the gap between first-party data and live marketing campaigns is the new frontier, moving beyond siloed martech to a unified composable canvas.
Agentic Marketing's Data Foundation
Agentic marketing's future relies on a modern data foundation, with companies like Acxiom achieving significant performance gains and workflow acceleration.
Databricks Unveils Agentic CDP
Databricks introduces CustomerLake, an Agentic CDP built for AI agents, offering real-time personalization embedded in its Lakehouse platform.
Azure Databricks embraces agentic era
Databricks unveils major Azure updates, integrating AI agents into productivity tools, real-time data processing, and a new CDP for the agentic era.
Databricks Launches Agentic CDP
Databricks unveils CustomerLake, an Agentic CDP embedded in its Lakehouse, aiming to automate personalized customer experiences with AI agents.
AI Redefines Customer Segmentation
AI is revolutionizing customer segmentation, moving businesses beyond basic demographics to deeply personalized strategies based on unified data and complex behavioral analysis.
AI Agents Need Context, Not Just Data
AI agents need real-time behavioral context, not just historical data, to make effective decisions. A robust customer context layer is key.
Databricks & Adobe Unite Marketing Data
Databricks and Adobe integrate Delta Sharing for real-time, zero-copy data access in AEP, powering agentic marketing workflows.