#Advertising Technology
18 articles with this tag
Databricks Aims for Agentic Media Buying Scale
Databricks unveils an architecture for scalable agentic media buying, focusing on state, trust, and observability beyond just AI models.
Snowflake Connects Data to Meta Ads
Snowflake's new integration connects rich enterprise data to Meta ads, enabling AI-driven optimization based on real-world business outcomes.
Snowflake Unlocks Multiparty ML in Data Clean Rooms
Snowflake's ML Jobs are now generally available in Data Clean Rooms, enabling sophisticated, multiparty machine learning across organizations without sharing raw data.
Angus McLean on Bounded Autonomy in AI
Angus J. McLean of Oliver discusses 'Bounded Autonomy' in AI, exploring the shift to agentic processes in advertising and offering practical advice for building AI agents.
First-Party Data Dominates Ad Sales
In a cookie-less future, rich first-party data is the key for media companies to win ad sales and understand their audiences.
Amazon Ads Revenue Surges 22% on AI and Streaming
Amazon Ads revenue hit $17.2 billion in Q1, up 22% year-over-year, driven by AI innovation and expanded streaming partnerships.
Titan OS Secures $58 Million Series A to Expand Smart TV Software Footprint
Google AI Advisors Reshape Digital Ad Management
The Prompting Company Raises $6.5M for Generative AI Advertising
The Prompting Company has raised $6.5 million. The funding will help develop its generative AI advertising platform.
The Prompting Company Raises $6.5M for Generative AI Advertising
The Prompting Company raises $6.5M to develop its generative AI advertising platform, which inserts brand mentions into AI chatbot conversations.
Vibe.co Series B: $50M to build the 'Meta for TV ads'
Koah Raises $5M for AI App Advertising Platform
ProRata Raises $40M Series B, Launches Gist Answers AI
Spotify's AI Gambit: Growth Engine or Copyright Minefield?
Massive Dynamic Secures $3.2 Million Pre-Seed Funding
Massive Dynamic, a Paris-based company, develops an AI-native suite designed to automate digital marketing operations.
Massive Dynamic Secures $3.2 Million Pre-Seed Funding
Massive Dynamic, a Paris-based company, develops an AI-native suite designed to automate digital marketing operations.
MediaMint Acquires DataBeat to Expand Data Engineering and Yield Optimization Services for Publishers
