#BCG

Hyperscalers Balancing Act Between AI Ambitions and Climate Goals, Reports BCG

<p>Generative AI’s growth is surging. BCG estimates US data centers could consume up to 130 gigawatt hours annually by 2030.</p><p>With this energy demand, Amazon is investing in nuclear projects like SMRs, while Microsoft faces scrutiny for AI-driven fossil-fuel optimizations estimated to generate $1.4 billion for ExxonMobil.</p>

Generative AI for B2B Sales: BCG's Path to Profit

Boston Consulting Group Reports 91% of Global CMOs See Enhanced Efficiency from Generative AI for Marketing