Whatnot

WhatnotWhatnot
Whatnot

Whatnot

Live shopping platform for collectors and enthusiasts.

Website
2019ActiveLos Angeles, USA
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About

Whatnot is a live shopping marketplace where users can shop, sell, and connect around items they love. The platform hosts fast-paced auctions, flash sales, and live show giveaways across various categories including collectibles, fashion, and sports. It serves collectors and enthusiasts looking for deals on name brands and hard-to-find specialty products.

Technology stack

detected 2026-07-12
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Frequently asked

What does Whatnot do?

Whatnot is a live shopping marketplace where users can shop, sell, and connect around items they love. The platform hosts fast-paced auctions, flash sales, and live show giveaways across various categories including collectibles, fashion, and sports. It serves collectors and enthusiasts looking for deals on name brands and hard-to-find specialty products.

Where is Whatnot headquartered?

Whatnot is headquartered in Los Angeles, USA.

When was Whatnot founded?

Whatnot was founded in 2019.

What industry does Whatnot operate in?

Whatnot operates in Marketplace, E-commerce, Creator Economy, Social Commerce, Collectibles, Consumer App.

What is Whatnot's revenue?

StartupHub estimates Whatnot's annual revenue at $223.9M (range $89.3M to $365.9M, 42% confidence), based on comparable companies in the sector.

What is Whatnot's valuation?

StartupHub estimates Whatnot's effective valuation at $1.6B (range $1.1B to $2.0B, 41% confidence), based on comparable companies in the sector.