Spectalix developed a revolutionary white-label, user generated content (UGC) video platform, designed for content app publishers, such as broadcasters, sports clubs and leagues, musicians, dancers, consumer brands, e-learning and more. The platform is being offered as a white label app, or as an SDK, to be integrated into the publisher’s mobile app. In addition to the basic functionality of allowing users to upload and publish their video content to the consumer app, Spectalix’s platform allows the app publisher to invite its users to insert themselves (or their friends) in video clips of the publisher’s talents/players. All in real-time. Just like greenscreen, but without a greenscreen. Now, fans can celebrate with their team’s star player after scoring a goal or a touchdown, sing or play a song alongside their favorite band, reenact a scene of a TV show or receive an interactive shoutout from an influencer, etc. The users can then share their composed clips on the social media, which will attract new users to the publisher’s app. The Spectalix platform also includes a unique backend system that allows the app owner to manage all professional content uploads, as well as moderate videos created by the users, both manually and automatically. The backend system protects the app owners by ensuring that only appropriate content will be published.