RealRoots is a social networking platform and marketplace designed to help women make new, meaningful friendships in their city. It operates by matching like-minded women into carefully curated groups based on a detailed survey. These groups then participate in a 6-week series of guided, shared in-person experiences, facilitated by a RealRoots guide to foster deep conversations and genuine connections. After completing the initial series, members gain access to a larger "grad community" which offers weekly events, one-on-one matches, and a private chat group, ensuring continued community and support. The company guarantees new friendships and aims to provide an easy, authentic way to build lasting connections without the awkwardness of traditional social interactions.