Opply
eDR67Effective DR: 67/100. Below median. Measured by StartupHub.ai. Median 68.Agent52Agent Readiness: 52/100. Top 25%. Measured by StartupHub.ai. Median 41.Opply develops an agentic AI platform designed to automate operational processes for CPG brands, including sourcing, procurement, financing and supply chain management.
About
Opply is an AI-powered operating system for CPG brands, initially focused on food and beverage. Its Brain platform combines specialized AI agents, proprietary data, and an extensive supplier network to execute and manage core operations, including sourcing, procurement, financing, inventory, production planning, and logistics. The company aims to help businesses reduce costs, improve efficiency, and scale their operations by actively managing and executing critical tasks, rather than just providing analysis or connections.
Key facts
At-a-glance profile data
- Website
- opply.com
- Headquarters
- London, United Kingdom
- Founded
- 2021
- Employees
- 46
- Total funding
- $12M (Funding Round)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 21 Oct 2026 | Funding Round | $8M | Chalfen Ventures |
| 15 Jun 2022 | Seed | $4M | Chalfen Ventures, Anthemis Group |
Tech stack
Detected on opply.com, last scanned 21 Oct 2026. Run your own scan
- Frontend
- jQuery
- Analytics
- Google Analytics 4, Google Tag Manager, Hotjar
- SEO
- Rank Math
- Support
- HubSpot
- CMS / Builders
- WordPress
- CDN
- Cloudflare
- Email provider
- Google Workspace
- Visitor tracking
- Leadfeeder
- Integration capability
- Linear
Frequently asked
Is Opply trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Opply is 86 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Opply raised?
Opply has raised a total of $12M in funding. The most recent round on record is Funding Round.
How many employees does Opply have?
Opply has approximately 46 people on record.
CPG Drinks
Agua de Madre is a UK drinks innovator that has seen significant cost reductions and ROI by using Opply's platform.
CPG Drinks
RMBR, a US kombucha brand, has utilized Opply to support its growth into over 1000 retail stores.
CPG Food
Absurd Snacks is a fast-growing CPG brand that could benefit from Opply's automated supply chain management.
CPG Drinks
Biomel, a CPG drinks brand, could leverage Opply's platform to optimize its sourcing and procurement processes.
CPG Drinks
Pricklee, a CPG drinks brand, could use Opply to streamline its supply chain and manage its ingredient orders.
CPG Food
NoBaked, a CPG food brand, could benefit from Opply's AI-powered platform to automate its operational tasks and reduce costs.
Confirmed customer relationships for Opply. Speculative buyer-fit guesses are not shown.
