Nature's Way
Nature's Way22
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View pricing page ↗What does Nature's Way do?
Founded in 1969 by Tom Murdock, Nature's Way is a pioneer in the natural wellness industry, offering a wide range of vitamins, supplements, and herbal products. The company is committed to quality, sustainability, and using nature responsibly to support consumer health.
Where is Nature's Way headquartered?
Nature's Way is headquartered in Green Bay, United States.
When was Nature's Way founded?
Nature's Way was founded in 1969.
What industry does Nature's Way operate in?
Nature's Way operates in Health and Wellness, Dietary Supplements, Herbal Supplements, Vitamins, Probiotics, Nutraceuticals.
Nature's Way and Herbalife Nutrition both offer a wide range of dietary supplements to consumers.
Nature's Way and USANA Health Sciences both compete in the nutritional products market, providing supplements for health and wellness.
Nature's Way and The Vitamin Shoppe both sell vitamins, supplements, and sports nutrition products directly to consumers.
Nature's Way competes with Haleon's brands like Centrum and Emergen-C in the broader vitamin and immune support supplement market.
Nature's Way and Procter & Gamble, through its New Chapter brand, both offer herbal and dietary supplements to health-conscious consumers.
Nestlé Health Science would gain a well-established brand with a diverse portfolio of herbal and natural supplements, expanding its presence in the natural wellness sector.
Precedent: Acquired The Bountiful Company, 2021
Kirin Holdings Company could fold Nature's Way into its existing health and wellness portfolio, strengthening its position in the global consumer health market with a focus on natural products.
Precedent: Acquired Jamieson Wellness, 2026
Pharmavite, a subsidiary of Otsuka Pharmaceutical, would expand its natural and herbal supplement offerings by acquiring Nature's Way, complementing its Nature Made and MegaFood brands.
Precedent: Acquired MegaFood, 2021
Strategic fit inferred by StartupHub from each buyer's own acquisition history. No deal, approach or discussion is implied.
Dietary supplements in gummy form, primarily focused on supporting ketogenic and low-carb diets with ingredients like apple cider vinegar and BHB salts.
Go Nutrition offers a range of nutritious snacks and supplements, focusing on high protein, fiber, and low carbohydrate options for a healthy lifestyle.
Manufacturer, packager, and distributor of private-label over-the-counter pharmaceutical and consumer healthcare products.
An entrant is a company tagged Dietary Supplements whose domain was first registered in the window, counted from registry records in the StartupHub directory. Registry detection runs two to three weeks behind registration, so recent weeks are a floor.
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