
Nature's Way
Nature's Way is a leading manufacturer of nature-inspired wellness products, including vitamins, supplements, and herbs.
About
Founded in 1969 by Tom Murdock, Nature's Way is a pioneer in the natural wellness industry, offering a wide range of vitamins, supplements, and herbal products. The company is committed to quality, sustainability, and using nature responsibly to support consumer health.
Similar companies
A vertically integrated sports nutrition company.
Shares Health and Wellness, Consumer Packaged Goods
Functional drinks and supplements brand supporting focus, mental clarity, and sustained energy.
Shares Dietary Supplements, Health and Wellness
A wellness brand focused on clinically-dosed daily supplements.
Shares Health and Wellness, Consumer Packaged Goods
Freshly delivers pre-prepared, healthy meals to your door, simplifying healthy eating.
Shares Health and Wellness, Consumer Packaged Goods
Direct-to-consumer nutrition brand offering convenient, science-backed supplements to address daily nutritional gaps.
Shares Dietary Supplements, Health and Wellness
Collagen protein bar brand redefining nutrition taste.
Shares Consumer Packaged Goods, Dietary Supplements
Public companies
Nature's Way and Herbalife Nutrition both offer a wide range of dietary supplements to consumers.
Competing product: Dietary supplements
Nature's Way and USANA Health Sciences both compete in the nutritional products market, providing supplements for health and wellness.
Competing product: Nutritional products
Nature's Way and The Vitamin Shoppe both sell vitamins, supplements, and sports nutrition products directly to consumers.
Competing product: Vitamins, supplements, and sports nutrition
Nature's Way competes with Haleon's brands like Centrum and Emergen-C in the broader vitamin and immune support supplement market.
Competing product: Centrum, Emergen-C
Nature's Way and Procter & Gamble, through its New Chapter brand, both offer herbal and dietary supplements to health-conscious consumers.
Competing product: New Chapter
Key facts
At-a-glance profile data
- Website
- naturesway.com
- Headquarters
- Green Bay, United States
- Founded
- 1969
- Total funding
- -
- Business model
- B2C
Tech stack
Detected on naturesway.com, last scanned 22 Aug 2026. Run your own scan
- Frontend
- jQuery, Tailwind CSS, Bootstrap
- Analytics
- Google Tag Manager
- CMS / Builders
- Shopify
- CDN
- Cloudflare
- Email provider
- Microsoft 365
- Email marketing
- Klaviyo
