Jest

Jest is a marketplace for messaging games that allows users to send and play games directly within their chat threads, without requiring them to visit an app store. The games launch in a web browser and require Wi-Fi to play. This approach is particularly impactful as consumers are downloading fewer games. Jest's launch coincides with the emergence of Rich Communication Services (RCS), an enhanced form of SMS that enables more engaging experiences through rich media, interactive features, and embedded payments. The company aims to revolutionize mobile gaming distribution by leveraging the messaging inbox, a sticky surface where people already spend significant time communicating with friends and family.