The market for cannabis is gaining global acceptance, for medical and recreational purposes. The total market size is currently estimated at $340 billion, with over 200 million people globally consuming cannabis weekly. Progress has been made with regulations and progressive thinking for decriminalization and legalization, catapulting cannabis as a high-growth market, but some aspects haven’t been tinkered with enough, like the ability to test cannabis quality at home. HiGrade, an Israeli startup, developed deep learning based technology to cover the full spectrum of cannabis quality testing, all from a smartphone camera.
HiGrade, founded in early 2017, developed image processing technology using deep neural networks to test the quality of cannabis bud and crops by measuring potency and grade, and providing cultivation aid. HiGrade allows all value chain members, from growers to consumers, to test cannabis quality in a fast, cost effective and non destructive way. Their mobile app allows users to capture three images of cannabis buds or plants to measure total THC percentage (Tetrahydrocannabinol) levels, get overall quality, and provide cultivation aid to growers - an agronomist in your pocket.
The startup was founded by Asaf Levy and Assaf Gavish, experts in the agronomy and bio-agricultural domains. Gavish, CTO, has a masters degree in plant biology from the Weizmann Institute of Science with specialization microscopy and image analysis. Levy, CEO, holds an MBA from Tel Aviv University and grew up working in the Golan Heights, farming fruit crops. The agronomist duo decided to channel their expertise to the cannabis market because of the infancy of its analytical community. “The knowledge gap in the cannabis industry is of the widest” explained Levy. “Unlike wheat and tomatoes with decades of cultivation knowledge, for more than 80 years, there's no research on how to cultivate cannabis. It's all been passed on informally.” Moreover, the economics of cannabis is lucrative. “Cannabis is over 2,000 fold more profitable per square meter per year than general grains.”
