xAI is done playing games on X. The company officially launched ‘Grok Business’ and ‘Grok Enterprise’, marking its most serious attempt yet to monetize its large language model by targeting the lucrative corporate market currently dominated by OpenAI and Microsoft.
The move positions Grok as a direct competitor to ChatGPT Enterprise, offering a competitive $30 per seat per month price point for small and medium teams. Crucially, xAI is leading with security and privacy, promising that customer data is never used for model training.
For immediate utility, Grok Business integrates directly with corporate knowledge bases, starting with Google Drive. The system is designed to be permission-aware, meaning Grok respects existing Drive access controls, ensuring that employees can only query documents they are already authorized to see. Answers are backed by verifiable citations linking directly to source documents, a necessary feature for corporate trust.
The Enterprise Security Arms Race
The real differentiator for xAI is the high-end ‘Enterprise Vault’ tier, designed to appeal to highly regulated industries like finance and legal. While the standard Enterprise tier offers Custom SSO and Directory Sync (SCIM), Vault provides an isolated data plane, application-level encryption, and Customer Managed Encryption Keys (CMEK). This level of data isolation and control is essential for large organizations that cannot risk using standard multi-tenant cloud services for sensitive internal data.
Grok also supports agentic search capabilities via its Collections API, allowing organizations to use large, specialized document stores—such as legal data rooms—as primary sources for analysis and model building.
The launch confirms that the battle for the enterprise AI wallet will be fought not just on model performance, but on security architecture. By offering CMEK and dedicated data planes, xAI is forcing its competitors to match a new, higher standard of corporate data isolation.
