Here's the dirty secret of workflow automation: everyone knows what tasks they want to automate, they just can't be bothered to set it up. Zapier and n8n exist precisely because people have repetitive work that shouldn't require human attention. But both tools still demand the same thing from you: sit down, describe your workflow, build the trigger, map the fields, test, iterate. That's enough friction to ensure that most automations never get built at all.
Cofia thinks the question "what do you want to automate?" is the wrong question. The right approach is to watch what you actually do, learn it, and build the automation for you before you even ask. Founded by Moses Wayne (ex-Engineering Director at Duolingo, led Monetization to $1B+ ARR) and Paola Martinez (ex-Senior PM at Brilliant.org), Cofia is a YC W2026 startup that has spent its short life attacking this exact problem. The core pitch: no prompts, no workflow builders, no describing what you do. The system figures it out.
This is either a genuinely clever product insight or a privacy nightmare waiting to happen. Possibly both. Let's dig in.
