D.A. Davidson’s Head of Technology Research, Gil Luria, offered a compelling dual perspective on the tech giants Apple and Nvidia during a recent appearance on CNBC's 'Squawk on the Street'. Luria outlined Apple's robust holiday season outlook, driven by a cyclical upgrade wave, while simultaneously dissecting the fundamental drivers of Nvidia's continued indispensability in the burgeoning AI landscape, even amidst increasing scrutiny. His analysis underscored a nuanced understanding of how each company, despite operating in distinct market segments, is navigating the transformative currents of artificial intelligence.
Luria began by highlighting Apple's strong performance, asserting, "This should be Apple's best season in four years." He attributed this anticipated double-digit growth in iPhone sales not to groundbreaking AI features, but rather to a significant installed base of users whose devices are simply due for an upgrade. Many consumers, he noted, were still holding onto phones purchased around the time of the iPhone 12's 5G debut four years prior. "The only thing that mattered is that a lot of people had four-year-old phones, they decided to upgrade," Luria explained, effectively positioning the current sales boom as a natural market rhythm rather than a direct consequence of new technological marvels. This cyclical nature, however, carries a caveat: a strong upgrade year often predicates a softer following year, especially absent a truly disruptive technological leap.
