#Advertising

AI's Attention War: From Slop to Scarcity

nexAI Transforms Audience Planning and Discovery

Strategus Launches First-of-its-Kind GenAI-Powered Social Signal CTV Targeting Powered by consumr.ai

Google Expands AI Overviews to Over 100 Countries, Enhancing Global Search

<p>Google is expanding its AI Overviews in Search to more than 100 countries, offering access to over a billion users monthly.</p> <p>The expansion includes extended language support in several languages, facilitating broader accessibility.</p> <p>Enhanced link displays within AI Overviews and ad visibility improvements have increased website traffic and user engagement.</p>

Truvid Hosts World Cup-Themed Event to Show Gratitude to Brazilian Publishers and Content Partners

Audio Ads Deliver Publishers A 25% Revenue Increase, Without Disrupting User Experiences

Advertisers across sectors have seen a positive return on their audio advertising investment placed on web, mobile, and other online content. “With such high listen-through rates, it is no surprise that advertisers are returning to this medium,” said Oren Fadloun, Founder & CEO of Mars Media Group (MMG).

This Startup Uses Machine Learning To Create Interactive Content With 90% Engagement Rates