Profitects prescriptive analytics solution leverages pattern detection and machine learning to identify opportunities that impact sales and margin. Profitect takes a retail and CPG companys data and identifies areas for improvement like: inventory accuracy, out of stocks, pricing accuracy, unsellable merchandise, and assortment discrepancies. Profitect customers typically realize 2-5% increase in sales, better consumer experience, 10-15% basis point margin improvement, and labor productivity improvement in 6 months.Profitects Marketing module uses automatic clustering and machine learning to compare your incoming marketing and loyalty data with customizable benchmarks at the consumer, product, and promotion level. The module helps you easily correlate spending habits with customer demographics, monitor promotion qualification, reach, and participation, quantify locations with low participation rates, as well as identify prime candidates for loyalty programs.