Mintigo Ltd offers a predictive marketing platform that applies the combined power of predictive analytics and big data to databases in order to determine a companys ideal customer profile. The company enables marketers and sales teams to discover insights that shorten the sales process. Mintigos predictive marketing platform assesses the conversion potential of every individual in a database. It develops a unique customer DNA and account DNA for each company based on constant scans of the web for B2B companies and their contacts attributes. The platform then applies these DNA profiles to every prospective customer who interacts with a Mintigo client. Marketers can then determine which customers have the highest potential and target them. Mintigos algorithms currently power marketing for some of the worlds leading organizations.