Closely acquainted with the local and global foodtech scene, supporting early-stage start-ups from vision to scale. Experienced in business evaluation of innovative technologies with high emphasis on applicable innovation. Initiated and led industry and startups joint development as well as implementation processes according to industry’s needs and requirements. I have15 years of experience in product management, marketing, and business development in the food industry, specializing in CPG innovation. Beyond an extensive marketing background, I initiated and led corporate level strategic projects in various fields, from operational excellence to corporate strategy, and established the Tnuva group corporate innovation unit and work processes.