Volca, an AI-powered marketing platform for home services businesses, secured $5.5 million in seed funding. Pathlight Ventures led the round. This investment will accelerate Volca's product roadmap and customer support initiatives.
AI-Driven Growth for Home Services
Volca's platform automates front office operations for the expanding home services industry. The company builds tools to enhance profitability and streamline business management. Its core product is an SMS-based referral system, leveraging artificial intelligence for automated communication.
The platform integrates with existing business systems like customer relationship management (CRM) tools. It also facilitates automated referral marketing and secure payments.
The home services market is robust, with homeowner spending projected to reach $526 billion by early 2026. Volca aims to eliminate manual work for operators, enabling efficient scaling. Competitors in this space include Jobber and Housecall Pro.
Additional investors include MetaProp, GTMFund, and Recall Capital. Founders and executives from companies like Ramp, Gusto, and Stripe also participated. Volca's platform has generated millions in homeowner referral pipeline for its customers.
The company plans to expand its full-stack AI platform to modernize home services front office functions. This will include intelligent lead generation and post-sale automations for reviews and upsells. Volca is actively hiring for engineering, product, and customer success roles in New York City.

