TASS Vision, a U.S.-founded startup that transforms physical retail through AI-powered customer behavior analytics, has secured €1.5 million in funding to accelerate its global expansion. The round was led by DOMiNO Ventures, with participation from Purple Ventures, Pragma Tech VC, Sabah Fund, Caucasus VC, Big Sky Capital, IT Park Ventures, 500 Global, UzVC, and Activat, alongside angel investors Bachrom Abduqadirov and Ahror Abdukarimov.
Founded in 2021 by Uzbek entrepreneurs Shakhzod Umirzakov and Jamshidjon Khakimjonov, TASS Vision transforms existing surveillance cameras into sophisticated business intelligence sources, promising retailers the ability to increase sales by up to 15% through data-driven decision making. The company's flagship solutions—Vitrac for customer journey tracking and Sitrac for shelf interaction analysis—process data directly on-device through proprietary AI technology that delivers over 98% accuracy while ensuring robust privacy protection and data security.
"The future of retail lies in reimagining the physical store experience through data," said Mustafa Kopuk, Managing Partner at DOMiNO Ventures. "TASS Vision stands out with its technological depth, integrated hardware-software architecture, and global potential."
TASS Vision's comprehensive platform addresses four critical retail optimization areas: sales conversion analytics that tracks every customer from store entry to exit, marketing campaign effectiveness measurement through traffic and demographic analysis, intelligent shelf management with automated notifications for empty shelves and planogram compliance, and heat mapping for space optimization that measures the effectiveness of every square meter. These capabilities enable retailers to improve conversion rates, optimize marketing campaigns, maximize sales with existing workforce, and identify the most and least active zones within stores.
The company's impressive growth trajectory demonstrates strong market traction, with operations across more than 2,000 stores in 10 countries, serving over 100 brands in electronics, fashion, FMCG, and pharmaceuticals. TASS Vision has sustained 500% year-over-year growth for two consecutive years, driven primarily by customer satisfaction and referral-based expansion.
"This funding round exemplifies our co-investment strategy executed alongside international funds," added Yağız Karadeniz, also Managing Partner at DOMiNO Ventures. "At DOMiNO Ventures, our mission extends beyond investing — we aim to bring more global capital to Central Asia and connect local startups to the global investment network." With this fresh capital injection and a comprehensive platform that delivers measurable results through existing infrastructure, TASS Vision is well-positioned to continue scaling while establishing new standards for digital analytics in physical retail environments.
