Trustpilot Launches TrustLayer for Real Consumer Sentiment Intelligence

Trustpilot has launched TrustLayer™, a trust intelligence platform designed to integrate real consumer sentiment into AI-driven business decision-making. Announced at HumanX, TrustLayer™ enables businesses to embed trust signals in search, commerce, procurement, risk management, and investment workflows. As the world’s largest independent customer feedback platform, Trustpilot offers over 300 million reviews, 190,000 new reviews daily, 64 million monthly active users, and 140 billion annual TrustBox impressions.

TrustLayer™ provides businesses with real-time trust insights through APIs, a SaaS analytics dashboard, and downloadable reports. By embedding independent consumer feedback into AI systems, companies can enhance transparency, reduce risk, and improve decision-making across various industries. TrustLayer™ aims to help businesses and investors ensure that AI-powered recommendations and transactions reflect genuine consumer experiences.

Advent International and Felix Capital are among the first private equity and venture capital firms leveraging TrustLayer™ to enhance deal sourcing, due diligence, and portfolio management. Jesse Thomas, Head of Data Science at Advent, noted that Trustpilot’s independent data is "a valuable source of real consumer sentiment." Angela Chou, Investor at Felix Capital, emphasized that TrustLayer™ enables deeper insights into customer trust, reinforcing investment decisions.

TrustLayer™ is scheduled to launch in Q3 2025, with integrations across CRM, social listening, and commerce platforms. Businesses interested in early access can explore partnership opportunities through Trustpilot’s data solutions page. The platform is expected to play a key role in advancing AI-driven decision-making by incorporating consumer trust as a foundational element.

Founded in 2007, Trustpilot continues to provide businesses with independent consumer sentiment insights to drive informed decision-making.