London-based TRIFFT Loyalty, a UK tech startup, successfully raised €550,000 in a pre-Seed funding round. Lighthouse Ventures led this investment, with BD Partners, Gi21 Capital, and Koopeo also participating. The company aims to enhance customer loyalty through its innovative platform.
Founded in 2024, TRIFFT Loyalty offers a SaaS platform that helps mid-sized brands create and manage flexible, data-driven loyalty programs. These programs focus on emotional connection and behavioral engagement.
The platform integrates directly with leading commerce and engagement tools like Bloomreach, Klaviyo, Shopify, and WooCommerce. TRIFFT also provides a mobile white-label React Native app, enabling rapid deployment of branded loyalty applications. This approach contrasts with traditional loyalty solutions, which often charge based on database size. TRIFFT instead bases its pricing on active loyalty participants.
TRIFFT Loyalty plans to expand its team to 50 members by the end of 2025. Key hires will occur across customer success, sales, and engineering departments. The company is also embedding AI functionality into its platform. This includes a feature for auto-generating loyalty programs based on sector data and business goals.
The company currently supports over 30 brands across Europe. Clients include Marks & Spencer and Big Table Group. TRIFFT will continue its expansion across the UK and Europe. Furthermore, it prepares for market entry into the United States. Competitors in the loyalty platform space include Antavo, Yotpo, and Talon.One, each offering distinct features for customer engagement. This SaaS funding round will accelerate TRIFFT's growth. The company aims to redefine loyalty programs, moving beyond simple transactional rewards.
