Barcelona-based Titan OS announced it closed a €50 million ($58 million) Series A funding round, led by Highland Europe, with participation from Mangrove Capital Partners.
This investment validates the growing industry focus on monetizing smart TV hardware post-sale through software and advertising integration.
The company develops an operating system for smart television manufacturers, aiming to enhance customer lifetime value in a market where hardware margins are increasingly thin.
Titan OS currently supports 18 million users, primarily through established partnerships with television brands like Phillips and JVC across European and Latin American territories.
Titan OS generates revenue by facilitating partnerships with Free Ad-Supported Television (FAST) services, leveraging its user base for local audience delivery.
Furthermore, the platform monetizes screen real estate via advertising on the home interface and during content streams, including specialized shoppable ad formats utilizing QR codes. This strategy directly addresses the challenge TV makers face in generating revenue after the initial hardware transaction, a shift where ongoing software and advertising streams often eclipse initial hardware profits.
The company reported a tenfold revenue increase over the past two years, underscoring traction with its monetization model.
The Series A capital will be deployed to expand product development teams, scale sales operations, and secure new content partnerships, particularly focusing on bolstering local-language FAST channels to deepen European market penetration.
Titan OS competes in a specialized field against platforms such as Whale TV and Xperi’s TiVO, which similarly focus on maximizing smart TV engagement. The decision by Highland Europe, whose partner Laurance Garrett drew parallels to their investment in WeTransfer, signals confidence in Titan OS’s dual-layer approach combining a core OS with a robust advertising overlay. Garrett emphasized that the company’s European foundation provides crucial insight into nuanced local market demands compared to international competitors.
Titan OS plans to maintain its current growth trajectory, with management indicating intentions to seek further investment in the subsequent year to accelerate expansion efforts. Ultimately, the company seeks to reduce content discovery friction for users while simultaneously creating high-value advertising inventory for media partners.
