“There is no way to scale a support organization to the level of mass that we’re going to have on Sunday, overnight. You cannot hire trained people, you know, these are travel agents, right? You cannot hire enough people overnight… and therefore AI is super, super important.” This statement, delivered by Navan CEO Ariel Cohen to CNBC’s Jon Fortt, crystallizes the immediate, existential pressure facing modern, AI-reliant businesses: when sudden, massive disruption hits, traditional human scaling fails, forcing AI systems to prove their worth under extreme duress.
The conversation, aired on CNBC’s Squawk on the Street, focused on the dual challenges presented by a massive winter storm sweeping across the US. On one hand, the storm served as a brutal real-world stress test for AI-driven customer service platforms, particularly in the notoriously chaotic business travel sector. On the other, it highlighted the growing, often overlooked infrastructural bottleneck of the AI boom itself: power consumption and the stability of the electrical grid. Fortt spoke with Cohen about the travel industry’s reliance on AI during crisis moments, and then broadened the discussion to the macro environment where data centers—the engine rooms of generative AI—are becoming such enormous power consumers that they are now central to national energy policy discussions.
