Terrific, a social commerce startup founded by former Israeli Ministry of Defense CTO, Israel Grintz, secured seed funding with significant investment from Arieli Capital. The Israeli startup developed a platform that uses data analytics to enhance e-commerce experiences and boost brand sales.
During the global pandemic, Terrific leveraged growing interest in live shopping to experiment with data and AI tools, which have since demonstrated the capacity to increase brands' social commerce revenues by fivefold.
Arieli Capital's investment is rooted in a long-standing connection with Grintz, which enabled Terrific to tap into Arieli's expansive international network, reaching influential industry leaders, bolstering the startup's growth.
Terrific's founder, Israel Grintz, explained that Terrific remains focused on increasing client sales and visibility, while allowing companies to retain their data. Arieli Capital's Eric Bentov envisions the fusion of e-commerce and advanced AI technologies as the future of sales and content for the next frontier of the Retail landscape. Terrific's unique tech stack reshapes brand-customer interactions using intelligent algorithms.
