Terrific, a social commerce startup founded by former Israeli Ministry of Defense CTO, Israel Grintz, secured seed funding with significant investment from Arieli Capital. The Israeli startup developed a platform that uses data analytics to enhance e-commerce experiences and boost brand sales.
During the global pandemic, Terrific leveraged growing interest in live shopping to experiment with data and AI tools, which have since demonstrated the capacity to increase brands' social commerce revenues by fivefold.
