Payward Accelerates Development with OpenAI Codex

Payward's Chief Data Officer, Kamo Asatryan, discusses how OpenAI Codex has accelerated development, enabling the company to prioritize speed and innovation in fintech.

7 min read
Kamo Asatryan, Chief Data Officer at Payward and Kraken, sitting in a chair.
OpenAI Youtube

In a move that highlights the growing impact of AI on financial services, Payward, a company operating the Kraken cryptocurrency exchange, is accelerating its development processes through the use of OpenAI Codex. Kamo Asatryan, Chief Data Officer at Payward and Kraken, explains how the integration of this AI-powered coding assistant has transformed their workflow.

Visual TL;DR. Fintech Speed Imperative leads to Payward's Development Challenge. Payward's Development Challenge leverages OpenAI Codex Integration. OpenAI Codex Integration enables Accelerated Development. Accelerated Development leads to Enhanced Team Efficiency. Enhanced Team Efficiency leads to Faster Release Cycles. Accelerated Development leads to Faster Release Cycles. Faster Release Cycles leads to Prioritizing Innovation.

  1. Fintech Speed Imperative: rapid innovation and intense competition in financial technology sector
  2. Payward's Development Challenge: needing to accelerate development to stay competitive and innovative
  3. OpenAI Codex Integration: AI-powered coding assistant used by Payward's development team
  4. Accelerated Development: would be six months behind schedule without Codex integration
  5. Enhanced Team Efficiency: enabling delegation and 50 agents reviewing merge requests concurrently
  6. Faster Release Cycles: allowing for quicker deployment of new features and services
  7. Prioritizing Innovation: freeing up resources to focus on new fintech advancements
Visual TL;DR
Visual TL;DR — startuphub.ai Fintech Speed Imperative leads to Payward's Development Challenge. Payward's Development Challenge leverages OpenAI Codex Integration. OpenAI Codex Integration enables Accelerated Development. Accelerated Development leads to Faster Release Cycles leverages enables leads to Fintech Speed Imperative Payward's Development Challenge OpenAI Codex Integration Accelerated Development Faster Release Cycles From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Fintech Speed Imperative leads to Payward's Development Challenge. Payward's Development Challenge leverages OpenAI Codex Integration. OpenAI Codex Integration enables Accelerated Development. Accelerated Development leads to Faster Release Cycles leverages enables leads to Fintech SpeedImperative Payward'sDevelopment… OpenAI CodexIntegration AcceleratedDevelopment Faster ReleaseCycles From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Fintech Speed Imperative leads to Payward's Development Challenge. Payward's Development Challenge leverages OpenAI Codex Integration. OpenAI Codex Integration enables Accelerated Development. Accelerated Development leads to Faster Release Cycles leverages enables leads to Fintech Speed Imperative rapid innovation and intense competitionin financial technology sector Payward's Development Challenge needing to accelerate development to staycompetitive and innovative OpenAI Codex Integration AI-powered coding assistant used byPayward's development team Accelerated Development would be six months behind schedulewithout Codex integration Faster Release Cycles allowing for quicker deployment of newfeatures and services From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Fintech Speed Imperative leads to Payward's Development Challenge. Payward's Development Challenge leverages OpenAI Codex Integration. OpenAI Codex Integration enables Accelerated Development. Accelerated Development leads to Faster Release Cycles leverages enables leads to Fintech SpeedImperative rapid innovationand intensecompetition in… Payward'sDevelopment… needing toacceleratedevelopment to stay… OpenAI CodexIntegration AI-powered codingassistant used byPayward's… AcceleratedDevelopment would be six monthsbehind schedulewithout Codex… Faster ReleaseCycles allowing forquicker deploymentof new features and… From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Fintech Speed Imperative leads to Payward's Development Challenge. Payward's Development Challenge leverages OpenAI Codex Integration. OpenAI Codex Integration enables Accelerated Development. Accelerated Development leads to Enhanced Team Efficiency. Enhanced Team Efficiency leads to Faster Release Cycles. Accelerated Development leads to Faster Release Cycles. Faster Release Cycles leads to Prioritizing Innovation leverages enables leads to Fintech Speed Imperative rapid innovation and intense competitionin financial technology sector Payward's Development Challenge needing to accelerate development to staycompetitive and innovative OpenAI Codex Integration AI-powered coding assistant used byPayward's development team Accelerated Development would be six months behind schedulewithout Codex integration Enhanced Team Efficiency enabling delegation and 50 agentsreviewing merge requests concurrently Faster Release Cycles allowing for quicker deployment of newfeatures and services Prioritizing Innovation freeing up resources to focus on newfintech advancements From startuphub.ai · The publishers behind this format
Visual TL;DR — startuphub.ai Fintech Speed Imperative leads to Payward's Development Challenge. Payward's Development Challenge leverages OpenAI Codex Integration. OpenAI Codex Integration enables Accelerated Development. Accelerated Development leads to Enhanced Team Efficiency. Enhanced Team Efficiency leads to Faster Release Cycles. Accelerated Development leads to Faster Release Cycles. Faster Release Cycles leads to Prioritizing Innovation leverages enables leads to Fintech SpeedImperative rapid innovationand intensecompetition in… Payward'sDevelopment… needing toacceleratedevelopment to stay… OpenAI CodexIntegration AI-powered codingassistant used byPayward's… AcceleratedDevelopment would be six monthsbehind schedulewithout Codex… Enhanced TeamEfficiency enabling delegationand 50 agentsreviewing merge… Faster ReleaseCycles allowing forquicker deploymentof new features and… PrioritizingInnovation freeing upresources to focuson new fintech… From startuphub.ai · The publishers behind this format

Asatryan states that without Codex, Payward would likely be six months behind its current development schedule. He emphasizes that speed is the number one value for his team, enabling them to delegate tasks and have 50 agents running concurrently to review merge requests. This efficiency allows for faster releases.

Related startups

The full discussion can be found on OpenAI Youtube's YouTube channel.

How Payward Ships Faster with Codex - OpenAI Youtube
How Payward Ships Faster with Codex, from OpenAI Youtube

The Importance of Speed in Fintech

The financial technology sector is characterized by rapid innovation and intense competition. Companies that can deliver new features and services quickly gain a significant advantage. Asatryan articulates Payward's commitment to this principle: "The number one value for my team is speed." This focus on velocity is not just about releasing features faster, but also about the ability to iterate and respond to market demands effectively. The ability to delegate tasks and have multiple agents working in parallel, as facilitated by Codex, is crucial for achieving this speed.

Leveraging AI for Enhanced User Experience

Payward's broader vision extends to integrating inference and personalized user experiences across all its products. Asatryan highlights the company's ambition: "We want to be at the cutting edge of finance and there's no way to do that without being at the cutting edge of technology." This statement underscores the strategic importance of adopting advanced technological solutions, such as those offered by OpenAI, to maintain a competitive edge. By partnering with OpenAI, Payward aims to ensure it remains at the forefront of both financial innovation and technological advancement, ultimately enhancing the experience for its users.

© 2026 StartupHub.ai. All rights reserved. Do not enter, scrape, copy, reproduce, or republish this article in whole or in part. Use as input to AI training, fine-tuning, retrieval-augmented generation, or any machine-learning system is prohibited without written license. Substantially-similar derivative works will be pursued to the fullest extent of applicable copyright, database, and computer-misuse laws. See our terms.