The true potential of artificial intelligence lies not just in automation, but in capturing and scaling human expertise. As Scotty Huhn of OpenAI's Go-to-Market Innovation team stated, "The question that people are asking in that space is, how do we use AI to drive efficiency?".
Huhn spoke at OpenAI DevDay 2025, discussing how OpenAI applies its own AI technology to internal workflows. He emphasized the paradigm shift from merely streamlining operations to leveraging AI to amplify the expertise of top performers within an organization.
According to Huhn, internal applications serve as the "glue" that makes a company more effective. Most teams think about how they can streamline operations, but the better question is “How do we use AI to amplify expertise?” Every company has embedded expertise, with individuals like "Sophie, who knows just how to connect with customers," and "Ken, who knows how to untangle even the most complex systems."
Huhn's team focuses on encoding and distributing that expertise across the entire organization, ensuring that every employee can operate like the company's best. The promise of AI isn't only automation, it's capturing the craft of those practitioners.
Related Reading
- OpenAI's gpt-oss: Open Models for Custom AI Solutions
- OpenAI's Agentic Leap: Reshaping Software Development with Powerful APIs
- ChatGPT Redefines Enterprise Workflows
This approach has led to what OpenAI calls a "Golden Age of Internal Building," offering the potential to "10x your company's agility and impact." Huhn illustrated this with three key examples: sales, people/HR, and support. In sales, the Go-To-Market Assistant enables reps to bring their best to every customer engagement. In people/HR, the focus shifts to helping new employees quickly understand how the company operates. Finally, in support, AI is used to scale expertise across the organization, deflecting tickets and improving resolution rates.
OpenAI’s methodology boils down to three key elements: find a top operator, build inside familiar tools, and scale with platforms. By using AgentKit and familiar platforms like Slack and ChatKit, teams can access and deploy knowledge quickly. These internal applications are not just about efficiency, they're about codifying and scaling the unique talents within an organization.
