Kristina Partsinevelos of CNBC reports that OpenAI's substantial $10 billion order from Broadcom could challenge Nvidia's dominance in the AI silicon market. This marks a pivotal moment where custom AI chips may begin to disrupt the established order.
Partsinevelos spoke with Sara Eisen at CNBC's "Money Movers" about Broadcom's earnings and the disclosure of a new, significant customer. The discussion centered on how this development could impact the competitive landscape between Nvidia and Broadcom. "That $10 billion order could shatter Nvidia's AI dominance," Partsinevelos declared, setting the stage for a deep dive into the implications.
The deal underscores a shift in AI compute. Instead of relying solely on Nvidia's powerful but expensive GPUs, OpenAI is betting on Broadcom's custom chips. This move signals a significant departure from Nvidia's ecosystem, especially given OpenAI's previous reliance on Nvidia and AMD chips. Partsinevelos noted, "OpenAI is making its clearest break yet from Nvidia's ecosystem."
The contradiction is stark, as Nvidia CEO Jensen Huang has been dismissive of custom chip threats. At Nvidia's last tech conference, GTC in March, Huang stated, "What's the point of building an ASIC if it's not going to be better than the one you can buy?" This statement underscores Nvidia's belief in the superiority of its GPUs.
Despite Huang's public dismissals, Nvidia has quietly established its own custom chip division. According to the Commercial Times, Nvidia is recruiting talent from Taiwan's chip firms, indicating that the company is taking the competitive threat seriously.
Broadcom anticipates a total addressable AI chip market worth $60 billion to $90 billion by 2027. OpenAI's $10 billion order is a massive validation of the custom chip model. The move could potentially challenge Nvidia's pricing power.
