nSure.ai, an AI-powered technology that helps retailers of high-risk digital goods grow their businesses by preventing fraud, has announced three new additions to the organization. Tomer Barel will join as Board Advisor, Pascal Podvin as Chief Revenue Officer, and Joe Scotto as Chief Marketing Officer. The startup is focused on bringing top and bottom-line growth to organizations threatened by high chargebacks, loss of potential new customers, and ongoing fraudulent activity. With an expected 16% increase in digital commerce fraud, reaching $48 billion in 2023, the company is actively accelerating its path to market leadership with its new hires.
As Chief Revenue Officer, Pascal Podvin will be a central impetus for revenue growth. He brings relevancy and market experience from leading worldwide sales for ThreatMetrix, a digital identity platform player which was acquired for $817 million in 2018. To fuel demand generation and pipeline, Joe Scotto joins as Chief Marketing Officer. In less than four years, he built the marketing engines for two cybersecurity startups that were each acquired by Tenable and Forescout, respectively.
With its focus on payments and fintech, nSure.ai has named Tomer Barel to its advisory board. As a senior executive from industry titans Paypal, where he also served as Chief Risk and Data Officer, and from Meta, where he was COO of their digital wallet technology, Barel will provide insights and guidance on how to best serve these critically important markets.
In 2022, nSure.ai raised a total of $21 million in new funding while increasing transaction volume by 500%. Their focus on AI-driven processes empowers their platform to predict a fraudulent transaction before it occurs, based on various behavioral methods. Once a crime is attempted, nSure.ai blocks the transaction and forces them off the network for good. For any chargeback, whether due to fraud or error, nSure.ai offers a unique 100% chargeback guarantee to help these retailers flourish.
