MARA Leads $20M Investment in Two Prime for Bitcoin Yield

Two Prime, an SEC-registered investment advisor, recently secured a $20 million equity investment led by MARA Holdings. This strategic funding round also included participation from Susquehanna Crypto.

The investment aims to significantly advance Two Prime's institutional Bitcoin yield strategies.

Furthermore, this investment deepens the existing relationship between the companies. MARA's Bitcoin allocation within Two Prime's institutional yield strategies expanded from 500 BTC to 2,000 BTC. This move reflects a growing trend among corporations and institutions seeking active, yield-focused cryptocurrency investments.

Expanding Institutional Bitcoin Strategies

The transaction represents a significant growth-stage investment as Two Prime scales its institutional offerings. This funding arrives amid surging institutional and sovereign interest in digital asset management and yield strategies. Entities are increasingly looking beyond simple asset appreciation for more sophisticated capital deployment. For instance, while firms like Grayscale Investments offer broad institutional crypto exposure, Two Prime focuses on active yield generation.

With Bitcoin increasingly held on corporate balance sheets, the demand for trusted, yield-generating infrastructure is rising sharply. Two Prime is uniquely positioned to meet this demand, emphasizing security, transparency, and performance. Similarly, Fidelity Digital Assets provides institutional-grade services, yet Two Prime distinguishes itself with its specialized yield focus.

Two Prime's lending arm, Two Prime Lending, was recently ranked the largest CeFi lender in the United States, according to Galaxy Research’s “The State of Crypto Leverage, Q1 2025” report.

This strategic alignment between MARA and Two Prime offers a blueprint for the next generation of treasury management in crypto.