London-based Camera Intelligence, an AI startup, secured €1.7 million in Seed funding. This round, which included investments from Betaworks, F4 Fund, Next Wave via Flybridge, 7pc ventures, and Digital Catapult, will accelerate its AI camera system development. The company aims to simplify content creation for businesses and creators.
Camera Intelligence, founded in 2021, integrates an LLM-driven artificial intelligence assistant directly into a Micro Four Thirds mirrorless camera. This innovative AI camera system connects seamlessly with smartphones. Furthermore, the funding will fuel the company's mission to empower creators with intelligent camera solutions.
The integrated large language models enable users to control camera functions via voice commands. This eliminates the need for complex menu navigation. Additionally, the LLM orchestrates local content editing tasks, such as color grading and style selection, streamlining the workflow for users who might otherwise use tools like Adobe Premiere Pro.
Advancing AI-Native Content Creation
The company utilizes advanced AI processing chips, similar to those found in modern smartphones. This vertically-integrated AI technology stack allows rapid experimentation and embedding of new AI software. Consequently, Camera Intelligence transforms cameras from passive observers into intelligent collaborators, differentiating it from traditional camera manufacturers like GoPro or Sony.
Camera Intelligence plans to launch its LLM functionality for iOS users in autumn 2025. This development democratizes professional content creation within the creator economy.
