Holiwise, a London-based AI-powered travel agency, raised €1.45 million in an oversubscribed pre-seed funding round. Bobby Previti of Bank of America led the investment. Ulf Nilsson from DHL co-led the round and joins Holiwise’s board. Other participants included senior executives from Barclays, Google, Goldman Sachs, and investors Sabri El JAILANI, Filippo Zorzoli, and Houman Ashrafzadeh. This funding supports Holiwise's mission to reinvent premium travel.
Founded by Albin Eriksson Lippe and Kristian Lexeklint, Holiwise targets premium travellers. The platform offers a plug-and-play AI travel agent. It uses deep learning and dynamic packaging. This technology instantly creates personalized itineraries. These itineraries combine flights, premium accommodation, and curated experiences.
AI-Powered Travel for Discerning Users
Users customize trips based on mood, budget, location, or timeframe. They book entire packages with a single click. Holiwise integrates Portal CRM, Wallet, Web Ordering, and Tipping tools. The company addresses a market gap between mainstream online travel agencies like Expedia and high-end travel concierges, specifically for premium travel.
Holiwise formed key industry partnerships. HBX Group provides access to a global network of hotels, resorts, and apartments. Amadeus, a major global distribution system provider, also partnered with Holiwise. These integrations enable end-to-end trip planning and booking. The platform covers flights, stays, and experiences across over 10,000 destinations.
The Holiwise platform is live and attracts tens of thousands of monthly users. Over 80% of these users return to book again. In 2024, FutureTravel named Holiwise one of the Top 10 Travel Startups Globally, highlighting its impact on travel technology. The company offers an invite-only Premium Account. This account provides insider rates on over one million global stays. Premium members also receive priority concierge support. This support covers flights, accommodation, restaurants, and personalized recommendations powered by artificial intelligence. Users report average savings exceeding £250 per trip, distinguishing it from platforms like Booking.com.