Hightouch, a leading data and AI agent platform, announced an investment from Snowflake Ventures and Capital One Ventures. This funding extends its oversubscribed Series C round. The capital will accelerate the deployment of AI agents for marketers.
Accelerating AI-Powered Marketing Transformation
The investment fuels Hightouch's vision for transforming marketing with data and agentic AI. Hightouch introduced AI Decisioning in 2024, the world's first agentic AI product for lifecycle marketing. This system continuously experiments with messaging, timing, and channel decisions.
Enterprises like WHOOP and Fundrise quickly adopted AI Decisioning. This accelerates learning, speeds campaign velocity, and delivers incremental engagement and sales. Hightouch pioneers a new model where marketers work alongside AI agents. This reduces dependency on traditional platforms like Salesforce Marketing Cloud.
The additional capital supports ongoing research and development into AI agents for marketing workflows. The company plans to expand its agent suite to cover more marketing use cases. This shift moves marketers to rapid, data-driven campaign execution. It contrasts with older systems such as Adobe Experience Cloud.
Hightouch customers increasingly leverage Snowflake's AI Data Cloud and LLM capabilities. They activate AI Decisioning on this foundation. This approach provides marketers direct data access. It avoids limitations of traditional software or rival CDPs like Twilio Segment.
This announcement builds on strong collaboration between Hightouch and Snowflake. Both companies empower customers with modern, composable marketing technology solutions.
Hightouch aims to redefine how marketers work.
