Glance, the Google-backed consumer technology company, has officially launched Glance AI, an AI-native commerce platform designed to redefine how people shop online. Moving beyond the traditional search-driven experience, Glance AI introduces an inspiration-led model of shopping powered by deep predictive intelligence, real-time orchestration, and hyper-realistic visualization. The platform is built to meet the expectations of the modern “AI consumer”—someone who doesn’t just browse but expects technology to anticipate their needs and inspire desire before they even articulate it.
At the heart of Glance AI is a proprietary AI architecture that combines three core layers: a commerce intelligence model trained on two decades of global retail data; a generative AI engine that creates photorealistic visualizations based on a user’s body, style, skin tone, and preferences; and a transaction model that understands shopping intent and pairs it with the most relevant product from global catalogs. With this foundation, Glance AI offers users a completely new way to shop: instead of searching for products, users simply upload a selfie or image and instantly receive AI-curated outfits visualized on themselves in real time. These stylized looks are mapped directly to real products from over 400 brands worldwide, allowing users to shop instantly, all while retaining control over their personal data.
Unlike conventional e-commerce platforms that require users to scroll endlessly or know what they’re looking for, Glance AI turns shopping into an interactive, immersive experience where the user takes center stage. The platform utilizes advanced diffusion models and geometry-based rendering to create lifelike imagery, tailoring every outfit suggestion to the individual’s appearance and context. It’s a frictionless process—one tap lets users begin a shopping journey, explore their personalized styles, and complete purchases seamlessly. The app, launching globally on both Google Play and the Apple App Store, will initially focus on fashion, with plans to expand into beauty, accessories, and travel later this year.
According to Naveen Tewari, Founder and CEO of InMobi and Glance, “The internet is being rewritten from curated feeds to AI-generated realities. At Glance, we’re proud to lead this transformation with our most advanced AI-native commerce platform yet. Glance AI reimagines how billions of consumers worldwide will discover, visualize and shop, replacing intent with inspiration and search with intelligent, autonomous agents. Embedded across phones, TVs, and brand stores, Glance AI marks a paradigm shift in commerce. It is one of the most ambitious technological efforts in our journey and a bold step toward shaping the future of AI-driven consumer experiences.”
Glance AI is not just an app—it is a distributed platform built on open architecture. It integrates across smartphones, smart TVs, mobile lock screens, telecom infrastructure, and brand websites, turning everyday devices into intelligent, commerce-enabled surfaces. The system is also integrated with Google’s Gemini and Imagen models via Vertex AI, enhancing its ability to deliver personalized, real-time, and visually stunning experiences.
Initial results from U.S. trials show strong consumer engagement. Within just a few weeks, Glance AI attracted more than 1.5 million active users, with half returning weekly. Over 40 million style requests were generated, 50 percent of users downloaded or shared their personalized styles, and 40 percent tapped through to begin shopping. These metrics signal a new benchmark for engagement, stickiness, and social virality in the emerging category of AI commerce.
As AI continues to reshape consumer expectations, Glance AI sets a new standard for what the future of shopping looks like: immersive, predictive, visual, and truly personal.
