Copenhagen-based GetWhy, a company leveraging generative AI to revolutionize consumer insights, has secured an additional €17 million in Series A funding. This latest capital injection, led by PeakSpan Capital and including participation from Arbejdernes Landsbank, significantly expands its previously announced Series A round, positioning it as one of Denmark’s largest Series A financings. The funding is earmarked to accelerate GetWhy’s market leadership and global expansion in the rapidly evolving field of AI-driven consumer research.
Casper Henningsen, Co-founder and CEO of GetWhy, articulated the core challenge his company addresses, stating, "Traditional market research is broken. It’s slow, it’s expensive, and, most importantly, it’s disconnected from how modern enterprises build products and connect with their customers. This disconnect gives us a unique opportunity to redefine the entire insights industry." He emphasized that this increased investment from PeakSpan Capital underscores the rapid evolution of consumer research, providing GetWhy with the necessary fuel to accelerate its mission and cement its leadership position globally. Henningsen sees a clear opportunity to lead the enterprise market and drive AI-fueled transformation for a vast universe of global brands.
Founded in 2011, GetWhy launched its proprietary AI platform in 2022, focusing on helping enterprises conduct market studies and extract actionable insights primarily from video-based interviews. The company’s approach leverages advanced proprietary generative AI models to conduct and analyze qualitative studies for consumer brands at unprecedented speed. This capability allows for a fundamental shift in how companies understand their customers. GetWhy highlights its ability to provide rapid consumer feedback, with clients like eBay reporting the capability to gather insights and identify "watch-outs and red flags within 48 hours," and bring the consumer voice directly into meeting rooms in less than three days—a feat previously unattainable. Henningsen further elaborated on their decade-long pioneering work, stating, "We have spent the past decade pioneering how Agentic AI and human empathy will shape the future of how enterprises can feel and understand their customers again. AI is not here to replace jobs, but to remove limitations, and that enables our customers to operate at unprecedented speed." He noted that clients are now producing video interviews faster than traditional surveys, running multiple studies simultaneously across diverse markets, and placing real customer voices at the center of every strategic decision. This, he asserts, is not merely incremental change but "the transformation of an entire industry."
GetWhy has experienced notable growth over the past few years, partnering with several global business-to-consumer companies. Its impressive client roster includes major brands such as Heineken, Nestlé, The Coca-Cola Company, Adidas, MARS, eBay, and Unilever, underscoring its significant traction and proven results in the enterprise segment.
GetWhy aims to become the definitive standard in AI-driven consumer insights, a segment it assesses to be a substantial €119 billion revenue opportunity. As part of its strategic growth plan, the company will establish a U.S. office in 2025 to strengthen its foothold in the world’s largest consumer market. Henningsen emphasized the criticality of this move, explaining that approximately 60% of GetWhy’s current revenue originates from the U.S., making a physical presence a natural and necessary step to get closer to its current and potential American customers and solidify its position as a market leader driving the industry forward.
