In September 2023, Mustafa Suleyman published a book arguing that uncontained AI poses civilisational risk. Six months later, Microsoft hired him to run one of the world's largest AI deployments. At Microsoft Build 2026, he unveiled seven new in-house models and predicted full automation of most white-collar work within 18 months.
Mustafa Suleyman's Three Institutional Acts
Suleyman co-founded DeepMind in 2010 alongside Demis Hassabis and Shane Legg as a London-based reinforcement learning research lab. Google acquired DeepMind in January 2014, one of the largest AI acquisitions of its era. Suleyman stayed through the transition, heading applied AI work including the DeepMind Health unit, before departing in 2019.
In 2022, Suleyman co-founded Inflection AI with LinkedIn co-founder Reid Hoffman and DeepMind colleague Karen Simonyan. The company raised $1.5 billion in total, including a $1.3 billion round in June 2023 from investors that included Microsoft, according to Reuters. Its primary product, Pi, was a conversational AI assistant positioned around emotional intelligence.
In March 2024, Microsoft structured a deal that avoided the regulatory classification of a formal acquisition: it paid Inflection $650 million in licensing fees, according to Fortune citing Reuters and the Wall Street Journal, and hired Suleyman, Simonyan, and nearly all of Inflection's 70-person staff. The UK's Competition and Markets Authority reviewed the arrangement and closed its investigation without a formal inquiry in September 2024, per CNBC. Microsoft named Suleyman CEO of a newly formed Microsoft AI division, responsible for all consumer AI products including Copilot.
What "The Coming Wave" Actually Said
"The Coming Wave," co-authored with writer Michael Bhaskar and published in September 2023, establishes what Suleyman calls "the containment problem": the challenge of keeping powerful technologies governable as they proliferate faster than governance structures adapt. The book is structured as a dilemma, not a polemic. Its three defining chapters run from "Containment Is Not Possible" to "Containment Must Be Possible" to "Ten Steps Toward Containment," as set out at the-coming-wave.com.
