Ex-OnlyFans CEO's Vylit launch targets creator economy

Ami Gan, the former CEO who presided over a period of explosive growth at OnlyFans, is getting back in the game. Her new company, Vylit, just announced a $2.7 million seed round to fund the December 2025 launch of its own 18+ social media and creator platform. The move positions Gan as a direct competitor to her former employer, betting that there’s still a massive untapped market of potential creators.

The funding, led by Windmill Chain, backs a platform that aims to solve the creator economy’s cold-start problem. Vylit’s pitch, co-founded with brand strategist Kailey Magder, is that you shouldn’t need a huge pre-existing audience to start earning. It’s a direct shot at the influencer-first model that dominates platforms like Instagram and even OnlyFans, where discovery is a major hurdle for newcomers.

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Vylit’s core differentiator is its tech stack. The company claims its proprietary AI discovery technology will help surface new creators, leveling the playing field. It’s also leaning heavily into other AI tools, offering image generation and chat features to give creators more flexibility and control, including the option to remain anonymous. This could be a game-changer for individuals hesitant to enter the space due to privacy concerns.

According to a press release, the platform is also tackling safety head-on, partnering with Yoti for age verification and Unitary AI for content moderation—two critical components for any platform operating in the 18+ space.

Vylit is essentially a wager that the next wave of the creator economy will be built on accessibility and technology, not just personality. By combining social discovery with direct monetization, Gan is building a platform that could redefine who gets to be a creator and how they find their audience.