London-based Embargo, a hospitality tech scaleup, recently raised €3 million for its hospitality loyalty CRM platform. This funding round included investments from Paul Statham, Christo Georgiev, Hampton Finance, Stephen Zinser, Carl Christian Reiner, Oh Polly, and Mike Branney. The capital will significantly advance Embargo's hospitality technology solutions.
Embargo provides a plug-and-play digital loyalty wallet, CRM platform, and ordering system. Designed for coffee shops, restaurants, and bakeries, its platform offers tools typically reserved for global enterprises. This includes the Embargo Portal CRM with analytics, Embargo Wallet, Web Ordering, and Tipping features.
Fueling Hospitality Growth and Innovation
The company currently serves nearly 3,000 venues, with strong presence across the UK, Poland, and Western Europe. Embargo has processed over 13 million transactions and digital stamps. Furthermore, it tripled its revenue since mid-2023.
The new investment will support further development of Embargo’s AI and machine learning engine. This engine drives personalized marketing and retention strategies. The funding will also boost B2B sales and marketing efforts. Initial focus remains on current markets before international expansion next year. Large brands like Starbucks and McDonald's heavily invest in loyalty solutions. This highlights rising demand for affordable hospitality loyalty CRM platforms for independent operators. This segment represents around 75 percent of all hospitality businesses. Embargo's expansion follows recent partnership agreements with US-based payment and POS providers Square. The company plans to further expand its international footprint over the next 24 months. This solidifies its position as a leading hospitality loyalty CRM platform provider.
