Doron Pryluk Joins Quack as Chief Operating Officer to Scale Operations and Go-To-Market Strategy

Quack, the proactive agentic AI platform for customer support, today announced the appointment of Doron Pryluk as Chief Operating Officer (COO). Pryluk will play a key role in scaling operations, executing the company’s go-to-market strategy, and driving customer outcomes following Quack’s recent $7 million seed funding round.

Pryluk joins Quack with more than 15 years of experience in customer support (CS), customer experience (CX), and operations, having served in leadership roles at companies including Wix.com, Guesty, GlassesUSA.com, Atera, Rohlik Group, and Colleen AI (acquired by Entrata). With vast experience in transforming customer support into a growth driver, Pryluk will guide Quack’s customer success and operations strategy as the company expands across CS, product, and engineering teams. As COO, he will drive measurable customer outcomes while advancing operations with AI-first principles, deepen global partnerships, and oversee Quack’s go-to-market execution to accelerate growth.

“Doron has been a crucial piece of the Quack puzzle since early on and has assumed this new role at a pivotal time as we enter this scaling phase,” said Nadav Kemper, CEO and Co-Founder of Quack. “We look forward to continuing to build the only proactive agentic AI operating system for customer support with Doron’s leadership. His proven track record of building global teams and advanced operational frameworks combined with his ability to transform CX into a revenue driver will be instrumental in fueling our next stage of global expansion, operational excellence, and customer-centric growth.”

“I’m excited to join Quack at such a transformative moment in its journey. Having experienced the same pain points our customers face, I completely understand the importance of proactive customer support and measurable outcomes, and I am thrilled to work with Nadav, Amiram, and the entire Quack team to redefine this industry with AI,” said Pryluk. “I look forward to utilizing my industry knowledge to ensure the customer’s voice is embedded into our product roadmap. I’m equally eager to expand our customer success team, strengthen operations, and forge strategic partnerships, all in alignment with our bold GTM strategy to turn customer support into a growth engine for global companies.”

Quack is the only proactive AI agent platform built for SaaS and high-growth companies, transforming customer support from a reactive function into a strategic advantage that drives efficiency and fortifies customer relationships at scale. Quack enables customer support teams to train, deploy, and manage an unlimited number of AI agents across channels, with extremely fast time to value and seamless integration with any native CRM. By mirroring the process of training a human agent, Quack builds deep, contextual knowledge that allows CX teams to focus on high-touch issues where expertise matters most. With its unified approach to multi-channel interactions, quality assurance, and Voice of Customer insights, Quack empowers companies to scale without compromising customer experience.

Quack is trusted by dozens of global brands, including Artlist, Yotpo, WalkMe, and Hologram. The company will showcase its platform at Monday Elevate in London on October 22nd-23rd and the Customer Success Summit in Boston on October 29th-30th.