M2, a regulated platform for digital asset trading and investment, has made a series of leadership appointments aimed at strengthening its institutional and ultra-high-net-worth individual (UHNWI) offering. James Greenwood has been named Chief Executive Officer, while Bill Qian joins as Managing Director. Bijan Alizadeh will continue in his role as Board Member and Shareholder Representative. These leadership changes come as the company sharpens its focus on regulated financial services and expands its product suite for sophisticated investors.
The appointments follow the success of M2’s flagship earn product and rising demand for yield-generating and financing solutions. In response, M2 has restructured its treasury operations to better serve UHNWIs, family offices, and institutional clients with customized digital asset services. This strategic shift is supported by the addition of new domain-specific expertise across the team.
James Greenwood brings extensive experience in fintech and digital finance, having previously served as Chief Technology and Operations Officer at Bitstamp. He also held leadership roles at Tandem Bank, Commercial Bank International, and Zand Bank, with a strong focus on digital transformation in financial institutions across Europe and the Middle East.
Bill Qian, known for his work in digital assets and financial technology, previously led global M&A and Binance Labs at Binance. Overseeing more than $30 billion in investments, Qian has helped scale several major ventures in the sector. At M2, his focus will be on expanding institutional offerings, including structured investment products and advanced risk-managed yield solutions.
Bijan Alizadeh, co-founder of Phoenix Group and a key figure in the region’s blockchain ecosystem, continues to provide strategic oversight. Phoenix Group, under his leadership, has become one of the largest global operators in Bitcoin mining. Commenting on the new phase for M2, Alizadeh said, “This is a transformative time for M2, and we cannot wait to take on the opportunity. Together with James and Bill, I look forward to re-energizing M2’s mission, while equipping the business with the tools and structures needed to drive innovation and deliver unmatched value to our customers.”
Founded in 2023, M2 aims to facilitate the adoption of virtual assets by offering a secure and transparent environment for trading, investing, and asset management. M2 Global Wealth Limited is licensed in the Bahamas by the Securities Commission, while M2 Limited and M2 Custody Limited are regulated by the Financial Services Regulatory Authority in the Abu Dhabi Global Market. The company remains committed to maintaining high regulatory standards and delivering a reliable user experience.
