The latest "2024 AI Engineering Report" by Amplify Partners reveals a surprising frontrunner in the intensely competitive generative AI landscape: Adobe. As Barr Yaron, a partner at Amplify Partners, discussed the survey findings, it became clear that while many focus on cutting-edge pure generation models, Adobe's integrated approach is resonating strongly with engineers. "Adobe did surprisingly well," Yaron noted, highlighting a trend that challenges prevailing perceptions of what constitutes AI success in the enterprise.
This insight emerged from Amplify Partners' comprehensive survey, which polled hundreds of engineers building AI solutions on topics ranging from models and frameworks to their practical application. The discussion, featuring Yaron and two other commentators, underscored that the most impactful AI tools aren't always the flashiest, but rather those that seamlessly integrate into existing workflows and solve tangible problems.
Specifically, in the realm of image generation, Adobe Firefly and its generative fill capabilities within products like Photoshop and Express demonstrated significant adoption. While models such as DALL-E 3 and Midjourney led the pack, Adobe Firefly was notably competitive, outperforming some newer, highly discussed entrants like Ideogram and Recraft. This indicates a strong preference for tools that enhance existing creative processes rather than solely offering novel image creation from scratch.
One commentator elaborated on Adobe's strength, stating, "their generative fill within Photoshop or even within Firefly or Express is like really, really good for in-painting and images." This distinction between "in-painting" (modifying existing images) and "pure generation" (creating images from scratch) is crucial. Adobe's long-standing dominance in creative software has allowed it to embed AI directly into tools professionals already use daily, providing immediate, practical utility that competitors struggle to match. The familiarity and established workflows associated with Adobe's ecosystem provide a significant moat.
This performance suggests that for founders and VCs, the immediate opportunity in AI may lie less in groundbreaking, standalone generative models and more in practical, workflow-integrated applications. Companies that can leverage existing user bases and deeply embed AI to enhance core functionalities, rather than merely offering new capabilities, are poised for significant market penetration. Adobe’s success, therefore, serves as a powerful case study for strategic AI adoption and product development within established platforms.
