Admonis, which has developed an automation platform for managing and operating multiple marketplaces for importers and manufacturers, has launched a seed round with a 6 million NIS financing round, which is expected to expand in the coming year. The investment round was led by Neo Ideas, an investment company managed by Shlomit Pinkas Elkayam and Ilan Elkayam, the entrepreneurs of Edea, which was acquired by Priority Software.
Admonis, founded by Nil Admoni, who serves as the company's CEO, embarked on a financing round following a massive increase in its customers, aiming to make additional products accessible to Israeli manufacturers and importers and beginning penetration into international markets. The company has 10 employees in its offices in Petah Tikva and intends to double its workforce to meet its goals.
Among Admonis' customers and partners are manufacturers, importers and, marketplaces, including Soltam, Keter Plastic, Dr. Gav, Food Appeal, Dyson, Ofer Malls, Shomrat Hazorea, SuperPharm, GROO, HitechZone, Ohev Zion, +Azrieli.Com, Walla Shops, Sirius, Brand Direct, 1000P and more.
The platform developed by Admonis enables importers and manufacturers to make all the commercial and marketing information of their product catalog and inventory levels accessible to the marketplaces, automatically and adapted to each Marketplace, without any manual intervention. In addition, it enables its customers to receive online orders from the various Marketplaces, all in full connection to their internal organizational systems, including ERP systems, warehouse management systems (WMS), product information management systems (PIM), Points of sales, and e-commerce sites such as Hashavshevet, SAP, Shopify, Magento, Verifon, Rivhit and more, all in addition to an online connection to shipping companies including Cheetah, Israel Post, HFD and more, to carry out the supply to the end consumer.
"It was important for us to launch the round with investors who bring strategic value to the company and not just a financial investment," explained Nil Admoni, entrepreneur and CEO of Admonis. "The purpose of the investment is to increase the value that our platform provides to our customers. Even though we are in the digital age, an extensive array of personnel is still required to update information on several operating systems and many online marketplaces. Our platform was developed to automatically connect and make accessible all the information and processes required for sale in the various marketplaces and receive back the orders directly into our customers' internal organizational systems. The automated platform streamlines the process, saves resources, shortens delivery time, and helps maintain consumer satisfaction."
"The retail market has undergone many changes in recent years, with the consumer experience at the center of attention," said Shlomit Pinkas Elkayam, Managing Partner at Neo Ideas. "Surveys conducted in recent years show that many consumers prefer to purchase from marketplaces due to the variety and ability to build shared baskets of different brands. The proliferation of marketplaces has created many technological and operational challenges for the marketplaces themselves and sellers who offer their goods in those channels. Admonis, through an advanced and flexible platform, provides an excellent solution for both sides and, in fact, enables continuous work between the various systems of its customers, as if it were a single system, and at the end of the day increases the transparency, reliability, and service that the parties provide to consumers."
