Hedra, the AI-powered platform redefining video creation, today announced a $32 million Series A funding round led by Andreessen Horowitz’s Infrastructure fund. The funding will accelerate development of Character-3, Hedra’s foundation model for video avatars, and expand the company’s reach from the creator economy to the enterprise market.
Hedra is pioneering a new standard in content generation: a foundation model that brings avatars to life through synchronized image, voice, and motion. With Character-3, marketers, creators, and businesses can create expressive, story-driven digital characters in minutes — without production crews, studios, or post-editing workflows.
“At Hedra, we believe characters are the heart of every great story,” said Michael Lingelbach, founder and CEO of Hedra. “Character-3 is built to unlock this storytelling potential at scale, combining realism, emotion, and control in ways we’ve never seen before in generative media.”
Lingelbach’s background in theatre helped shape Hedra’s focus on performance-driven avatars. Unlike generic avatar generators or avatar-first chatbots, Character-3 is designed to deliver cinematic presence — whether for a brand spokesperson, an animated mascot, or dynamic educational content. The model seamlessly fuses text, visual gestures, and audio tone to produce characters that are not just coherent, but compelling.
Hedra’s platform, Hedra Studio, integrates Character-3 with other leading AI tools like ElevenLabs and Ideogram, enabling users to create everything from text-to-video explainers to rich visual storytelling with custom characters, backdrops, and voiceovers.
Since launching in 2024, Hedra users have produced over 10 million videos, and the company has gained traction with independent creators and enterprise teams alike. This latest funding round brings Hedra’s total capital raised to $44 million, with returning support from a16z Speedrun, Abstract, and Index Ventures.
A Scalable Solution for High-Impact Content
Video remains the most effective way to reach digital audiences — but traditional video production is expensive, time-consuming, and often inaccessible for fast-moving campaigns. Hedra’s AI-native workflow eliminates those constraints.
With Character-3’s omnimodal architecture, brands can generate high-quality, context-aware videos in hours instead of weeks. Teams can react to trending moments in real time, localize campaigns with ease, and deliver consistent branded storytelling at scale.
“Hedra is building foundational technology for the next generation of media,” said Matt Bornstein, Partner at Andreessen Horowitz. “Character-3 isn’t just a model — it’s a production-ready engine for digital actors, applicable across enterprise marketing, creator tools, and entertainment.”
Hedra plans to triple its team by the end of 2025 and continue pushing the boundaries of generative video quality, control, and creative flexibility. The company is also investing in new product features to make its tools more accessible across industries, from personalized education to interactive commerce.
As the boundary between human and synthetic media narrows, foundation models like Character-3 are emerging as the infrastructure layer of next-gen content production. Hedra aims to lead that shift — not just by generating video, but by enabling anyone to create compelling digital characters that resonate with real audiences.
