Overview Generation was established in 2004 as an independent, private, investment management partnership with offices in London and San Francisco. The Generation team represents a diverse mix of people from around the world representing more than 20 countries and speaking over 25 languages. Our investment team was founded by bringing together seasoned investment analysts with leaders from the sustainability research field. Generation's investment approach is based on our conviction that sustainability risks and opportunities directly affect long-term business profitability. We believe the interests of shareholders, over time, will be best served by companies that maximise their financial return by strategically managing their economic, social and environmental performance. Generation has built a global research platform in order to integrate sustainability research into fundamental financial analysis. We are closely aligned with our clients, and our performance is measured over the long term.