Apollo.io vs Cardinal
Apollo.io vs Cardinal, compared side by side on 12 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Apollo.io is on 53/100 and Cardinal on 13/100.
Where each one leads
Apollo.io
- our overall score: 53/100 against 13/100
- domain rating: 84/100 against 9/100
Cardinal
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Apollo.io | Cardinal |
|---|---|---|
| What it is | Apollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals. | AI-powered outbound sales platform replacing 10+ GTM tools for B2B startups. |
| Category | Sales Data Providers, Sales Data, Sales Engagement Platform, Sales Enablement | AI-Powered Outbound Sales, Sales Automation, Lead Generation, Prospecting |
| Sells toBusiness model | B2B | SaaS |
| Offering | Platform | Software |
| Founded | 2017 | 2025 |
| Headquarters | San Francisco, United States | San Francisco, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Apollo.io | Cardinal |
|---|---|---|
| LinkedIn followers | 295,171 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Apollo.io | Cardinal |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 53/100 | 13/100 |
| Team | 30/100 | Not published |
| Search visibility | 54/100 | 12/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (44/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 9/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Apollo.io | Cardinal |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | Framer |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager, Amplitude | Google Tag Manager |
| Support stack | Zendesk | Not detected |
Product and pricing
| Measure | Apollo.io | Cardinal |
|---|---|---|
| Key features | Pipeline Builder, Living Data Network, Multichannel Outreach, AI Assistants & Scoring, Data Enrichment, Call Assistant & Conversation Intelligence | Not published |
Apollo.io vs Cardinal: common questions
Which is better, Apollo.io or Cardinal?
On our 0-100 score Apollo.io rates higher (53/100 against 13/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 12 data points above: read the rows that match what you are buying for.
How do Apollo.io and Cardinal compare on the numbers?
Apollo.io leads on our overall score (53/100 against 13/100), domain rating (84/100 against 9/100).
Read the full Apollo.io review and pricing or the Cardinal review and pricing. You can also browse other Apollo.io alternatives we track.